Roy Keane reacted exactly as you'd expect when fan tried to hug the ITV pundit

Roy Keane reacted in hilariously typical fashion when a fan tried to hug him before last year's Community Shield clash. Keane and Ian Wrightappeared as pundits on ITV for the 2024 fixture between Manchester United and Manchester City.

Keane's former team United went a goal up in the 82nd minute thanks to Alejandro Garnacho, but conceded just seven minutes later to Bernardo Silva, before going on to lose the first Manchester Derby of the season on penalties.

Prior to the match at Wembley Stadium, Wright and Keane were pitchside preparing for their television roles when YouTube personality Harry Pinero and fellow content creator CultureCams appeared and approached the football legends.

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They greeted Ian Wright warmly, hugging the Arsenal legend and laughing as they enjoyed a nice chat. They then met Keane, who shook Pinero's hand initially, and then CultureCam's, in a relatively friendly manner.

But the latter, immediately after introducing himself, attempted to show the Irishman the same affection he had shown Wright. Yet, that was a step too far for the intimidating and notoriously no-nonsense former midfielder.

The ex-Red Devils captain was clearly caught off guard by the personal nature of the greeting. Keane didn't seem too impressed as CultureCams embraced him and awkwardly stood still without putting his own arm around the YouTuber, all while sporting a puzzled facial expression.

His reaction left Wright and Pinero in heaps of laughter as the former England striker said: "We all love him bro, but you can't come in like that." Keane, still stunned at the audacity, then gave a slight smile as the YouTuber corrected his error by offering him a simple handshake.

Later, CultureCams didn't appear to regret his brazen move and seemed well aware that the Irishman was not a fan of hugs, writing on X: "I did it for all of us."

There will be no such misunderstandings on Sunday as FA Cup winners Crystal Palace take on Premier League Champions Liverpool in the 2025 Community Shield at Wembley. The broadcast rights have moved to TNT Sports, meaning ITV will not show the fixture and Keane and Wright will therefore not be on punditry duty.

The clash marks Palace’s first appearance in the annual fixture, which has been a staple of the football calendar for nearly 120 years. Arne Slot's side, meanwhile, have lifted the shield 16 times. Both teams will look to begin their respective seasons on the right track ahead of next weekend’s Premier League 2025/26 season openers.

Liverpool have bolstered their squad by spending around £265million on new signings in the summer transfer window, which could shoot up to £400m if they manage to secure Alexander Isak. Meanwhile, Palace have been disappointing in the transfer window while they await their European fate after appealing their demotion from the Europa League to the Conference League.

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