This Morning's Ben Shephard insists 'we never have' after Cat Deeley's 'cheat' admission

A cringe-worthy moment unfolded on This Morning when Cat Deeleyseemed to confess she and co-presenter Ben Shephard "cheat" whilst hosting one of the programme's competitions.

The pair returned to television screens on Monday (September 29) with a fresh edition of This Morning, where regular contributors Gyles Brandreth andAshley James joined them.

Cat and Ben started concluding the episode's news section and revealed details about This Morning's Spin To Win competition, which invites viewers to ring in for a chance to participate in a game and secure cash prizes on the ITV programme.

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Ben outlined all the competition's terms and conditions, whilst Cat disclosed that viewers could bag up to £12,000, with both wishing fans the best of luck.

"Yes, good luck!" Cat exclaimed, before turning to Ben and enquiring: "Are you saying that to me? Because of the competition?"

He responded: "Well, we know what happened when we've done this in the past," prompting Cat to suddenly blurt out: "We cheat a little bit!"

Gyles appeared stunned by her admission and swiftly protested: "I don't think we do!".

"We know, we never have, we never will. We can't!" Ben also interjected. Beaming, Cat declared: "We will never cheat! Sometimes, people don't pick up the phone.."

Gyles and Ashley burst into laughter whilst Ben kept attempting to silence his co-presenter, with Cat smirking directly at the camera, reports Wales Online.

"You know Ralf [Little] and Will [Mellor] have that button that they can hit when someone's going to say something... Someone should've hit that!" Ben remarked to Cat, who carried on chuckling.

The competition segments on This Morning are typically hosted by Andi Peters or Jeff Brazier, with stars like Kate Lawler occasionally stepping in to announce the competitions.

Cat and Ben helm This Morning from Monday to Thursday each week, while Alison Hammond and Dermot O'Leary usually present the ITV show on Friday mornings.

Gyles and Ashley are frequent guests on the programme, offering their insights on the latest news and headlines.

Other regular contributors include LBC's Nick Ferrari, Nicola Thorpe and Tom Swarbrick. The ITV programme recently invited former GMB host Piers Morgan to discuss the day's news.

This Morning airs on weekdays at 10am on ITV1