Ross Kemp urges Brits to strengthen pension and 'gain serious pounds' in three steps

TV personality Ross Kemp is encouraging the public to focus on their pensions in a new campaign.

The actor and broadcaster participates in a fitness routine for the Pay Your Pension Some Attention initiative, urging people to "gain pounds" for their future. Mr Kemp, recognised for his role as Grant Mitchell in EastEnders, producing hard-hitting documentaries and presenting quiz programme Bridge Of Lies, said: "A lot of us care about getting fit for the future - that's why we hit the gym, eat better and try to sleep more. But your pension is part of that too. With an easy three-step training plan, you could strengthen your pension and gain some serious pounds. Do your future self a favour and pay your pension some attention."

Those behind the campaign have three tips for getting on top of pension savings:

Stretch your mind back to any past employers or pensions.

Check your form by logging into your pension accounts to see how much you have got.

Work out how much you might need for the future.

Studies conducted for the initiative revealed that nearly a fifth (19%) of individuals prioritise physical fitness and wellbeing over preparing financially for later life.

The survey showed that 37% of people have implemented a healthy lifestyle change, such as altering their diet or improving their sleep patterns, during the previous 12 months, yet only 29% have arranged their finances for retirement.

The findings suggested that British adults generally monitor their fitness advancement more frequently than they review their pension funds.

Pension Attention represents an industry-driven initiative organised by the Association of British Insurers (ABI) and Pensions UK.

Financial adviser Bola Sol, who is also supporting the campaign, said: "Planning for retirement is a lot like getting fit; you can get the best results by starting early and sticking with it.

"Although many people are enrolled in a workplace pension scheme, some lose track of old pots and don't pay into them regularly. If you do one thing today, take some time to track down any pensions you may have paid into in previous jobs."

Helen Mitchell, spokeswoman for the Pension Attention campaign, said: "While most working people in the UK have at least one pension, many don't know much about them, and some have even lost track of them completely. We're asking all UK adults to check where their pensions are, what they have saved, and how much they might need for retirement."

People can trace forgotten pensions by searching through old documents, contacting former employers, or using the Pension Tracing Service.

Pensions minister Torsten Bell said: "Most people check their fitness apps more than their pension balance, but both are important for a healthy future. We're ramping up the pace of our pension reforms to make saving easier and ensure you get the most from every pound you've saved. In the meantime, I encourage everyone to take a few minutes out of their day to check their pension and plan for their retirement."

Pension Attention commissioned OnePoll to question 2,000 people across the UK in August.

The campaign receives support from Aviva, Fidelity, Legal & General, NatWest Cushon, Nest, Pru, People's Pension, Royal London, Scottish Widows, Standard Life, and Vanguard.

David Meliveo, chief commercial officer of People's Partnership, provider of the People's Pension, said: "With over 11 million people now saving into workplace pensions through automatic-enrolment, it's more important than ever that savers engage to strengthen their pensions - understanding what they've got, where it is and how it can shape their future retirement."

Simon Ellis, director of workplace pensions at Aviva, said: "Pension freedoms gave people more choice - but with choice comes responsibility. Less than half of mid-retirees feel confident their private pension will last a lifetime.

"It's not just about how much you save but how well you understand and manage it. Paying your pension some attention now - knowing what you've got, how it's working for you, and whether you're on track - can make all the difference later."

Robert Cochran, a retirement expert at Scottish Widows, said: "Taking steps to check in on your pension app can have a much greater impact on your long-term finances, just as small daily habits improve our wellbeing.

"We've had almost a million views of our pension mirror which uses gamification to encourage people to connect with their pensions. The stratospheric increase in pension app downloads shows that it's possible to bring fun and tech to help people get a better retirement."